Image concepts

The image of an advertisement communicates its message in just a few seconds. Colours, pictures and shapes communicate, what words cannot communicate. Use of correct images is therefore very import and need to be an extension of the content of the text. In this way you can produce a meaningful text, not one that also has to describe the tone. Images describe for example a feeling, the atmosphere or values. These are principles of a brand, the framework that is perceived. It is like tinted sunglasses that places everything in perspective.